Intisari buku blue ocean strategy books pdf

Instead of dividing up existingand often shrinkingdemand and benchmarking competitors, blue ocean strategy is about growing demand and breaking. In this article you will learn how to make your competition irrelevant and have sales and profit growth in excess of anything you thought was even possible. Blue ocean strategy is the most successful book on business master. Buku ini merupakan sekuel dari mega best seller book blue ocean strategy. Blue ocean strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. Lebih dari sepuluh tahun strategi ini digagas dan berhasil dipraktikkan oleh banyak perusahaan. Such strategies movestermed value innovationcreate powerful leaps in value for both the firm and its buyers, rendering rivals obsolete and unleashing new. Blue ocean shift door chan kim, renee mauborgne ebook. A landmark work that upends traditional thinking about strategy, this bestselling business book charts a bold new path to winning the future.

A blue ocean, as used in the title of this book and strategy, is basically uncharted territory in the business world. Each industry underwent continuous upheaval, each time spurred by a blue ocean strategy that 1 reduced factors unimportant to buyers, 2 increased factors important to buyers, 3 expanded the market. Blue ocean strategy is a book published in 2005 and written by w. The blue ocean strategy explains how to guide your business across seas with less competition and greater profitability. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant. A global bestseller and one of the best business strategy books available, blue ocean strategy challenges everything you thought you knew about strategic. Kesuksesan sebuh perusahaan kini tidak lagi diukur dengan memenangi persaingan berdarahdarah di samudra merah, tetapi dengan menciptakan ruang pasar baru yang belum termanfaatkansamudra biru blue ocean strategy. This blog article is a overview of some of the key points of the book by w.

The blue ocean strategy is a business book that has become mandatory for modern managers by proposing an organized structure to identify and implement differentiation in any industry and help you grow your business faster. How to create uncontested market space and make the competition irrelevant hardcover. Popular strategic management books showing 150 of 6 blue ocean strategy. Blue ocean strategy including examples and pdf download. The insead blue ocean strategy institute is dedicated to extending the research on blue ocean shift, blue ocean strategy, and blue ocean leadership by chan kim and renee mauborgne and disseminating it to professors, researchers and practitioners around the globe. Chan kim and renee mauborgne, professors at insead and codirectors of the insead blue ocean strategy institute.

Blue ocean strategy is a difficult concept to apply in practice. Last but not least kim and mauborgne are currently working on a. Unlike other books on strategy, this book is the result of more than a decade. Chan kim pdf download blue ocean blue ocean shift pdf blue ocean shift blue ocean strategie blue ocean shift espanol pdf ocean blue sanded grout red ocean strategy 15fen finding the blue ocean. While this came in appendix a in the book, this is a good time to cover three industries with repeated blue ocean creation. Dalam summary ini, saya meringkaskan intisari tentang apa itu blue ocean shift and strategy. Dalam sajian kali ini saya menghadirkan ringkasan buku bagus bertajuk blue ocean shift.